“The openings have provided a new level of confidence in meeting and convention consumers, which has encouraged them to sign multiyear agreements, in some cases booking AC up to seven years out.” “Plus, it spoke to our customers, saying Atlantic City is back, alive and well,” he says. Jim Wood, president and CEO of Meet AC, credits these properties with providing a “significant bump” in good news and positive perception. It began with a guitar-smashing at Hard Rock Hotel & Casino Atlantic City to signify its opening, followed by a ribbon-cutting for Ocean Resort Casino. The day that will go down in AC history is June 28, 2018.
This double-dose of milestone events changed the trajectory of the city immediately and for the distant future. Atlantic City upgraded twice last June-two new hotels opened and sports gambling was introduced. Just like smartphone apps and computer software, cities need to press the update button to avoid becoming obsolete.
